Carnival Cruise Line have launched their brand new marketing campaign, “The Fun Ones”.
The new campaign is to celebrate the playful spirit of their guests and the unique bond the line have with their cruises.
By combining imagery with great taglines, the campaign really boasts an everyone is welcome message.
The sole aim is to emphasise the fun that can be had whilst enjoying a cruise with Carnival. Ultimately, they want to enhance their friendly atmosphere aboard their ships.
Carnival have proceeded to launch mulitple commercials on TV and radio stations throughout America. You can see one below here, via YouTube.
Pete Callaro, the senior vice president of the brand, said:
“We all have a ‘Fun One’ in our lives – someone we love to be around or want to be like and this campaign showcases the exuberant spirit of our guests who truly make a Carnival cruise a vacation like no other.
“When consumers see the new spots, they will recognize the ‘Fun One’ in their lives and be inspired to have that fun together on a Carnival cruise.”